I grew up spending my summers on my grandparents' farm. When my grandfather passed I was given his clothing. Fifteen years later I still integrate these pieces into my wardrobe.
My passion for photography and love of vintage clothing brings me to what I would love to coin our campaign slogan as #myLeeStory. This is what I want to create and envision for the Lee brand.
When we search for a vintage piece to integrate into our personal closet, we always wonder where it came from. Who wore it? Do they miss it? Vintage isn't just clothing it's a memory, an emotion, and has an energy it emits.
What story does it tell? How can I give it life again with my own personal style?
Lee garments new and old are lifelong. It's the perfect jean jacket. That epically worn in pair of jeans. The history of where we came from unites with the new collections of today.
What's your Lee story?
Historical archives of craftsmanship and quality
Turning old into new again!
Vintage isn't just clothing. It's a memory. An emotional connection. The feeling you get when you try it on.
Reincarnation of a new found love.
Nostalgic for a time I wasn't a part of.
My mission for #myLEEstory campaign would allow for an archive of historical preservation to the LEE brand. A way to unite the past and the present. The ones who have owned LEE for decades and those who have just bought their first LEE garment. My favorite part about finding and owning that perfect LEE vintage piece is being able to give it life again.
What story does your Lee tell?
#myLEEstory
A sincere thank you for having me share my vision on my Lee pitch campaign. I can’t wait to share more of my concept and ideas with your amazing Lee team!
©SAMANTHA LEVI PHOTOGRAPHY LLC